Summer Body Blues in the Pacific Northwest What to Do When You Don't Feel Beach Ready
- brookebrandeberry
- May 18
- 5 min read
As the sun begins to break through the clouds and temperatures start to rise, summer in the Pacific Northwest offers a mix of excitement and anxiety. Every year around the same time, I start to hear increased concern and distress over summer and the expectations of it. People come in talking about their fear of wearing a swim suit or even a tank top. For those of us living in the PNW, summer is like the reward we get after living in the other 9 months! However, many feel the relentless pressure to be “beach-ready.” This feeling can spiral into body image concerns that overshadow the joy of summer. In this blog post, I will explore common struggles during this season and share practical tips to help you navigate the summer body blues.

Understanding Body Image Issues
Body image is all about how we see ourselves. It involves our thoughts, feelings, and behaviors regarding our appearance. In the summer, this perception becomes especially pronounced in the Pacific Northwest due to the popularity of swimwear and lighter clothing. For instance, studies show that nearly 70% of people experience dissatisfaction with their body image during warmer months.
This region, known for its outdoor activities, intensifies feelings of self-consciousness. Many people worry they are being judged while sunbathing on the shores of Puget Sound or hiking at Discovery Park. Realizing that everyone has their own insecurities can be a liberating mindset. And i promise you....so many of us have the same insecurities! Wearing shorts? No thanks!
The Cultural Pressure of Summer
The Pacific Northwest is a haven for healthy living and active lifestyles, influenced by the stunning landscapes. Yet, this cultural backdrop can also amplify body image pressures. There can be an unspoken expectation to maintain a particular physique, attend fitness classes, or wear that trendy bikini. According to a 2023 survey, 65% of respondents felt they needed to fit a certain appearance during summer to enjoy social events.
This pressure isn't confined to women; men also face scrutiny regarding their physiques, often tied to societal ideals of masculinity. The result can be a dangerous cycle of unhealthy behaviors, including restrictive dieting or excessive exercise.
Embracing the Outdoors with Confidence
Confronting feelings of self-doubt about wearing shorts, swimsuits, or revealing clothing can be challenging. One effective way to combat these worries is to immerse yourself in the beauty of the Pacific Northwest's outdoor activities. Whether you are kayaking on Lake Washington, hiking to the summit of Mount Rainier, or simply walking along the shoreline, shifting your focus from body image to the experience can be fulfilling.
Surrounding yourself with supportive friends can also help ease anxieties about your appearance. Research highlights that positive social interactions can boost self-esteem by up to 40%, allowing you to enjoy summer activities without the weight of judgment.
Practicing Self-Love and Positive Affirmations
Practicing self-love is essential in overcoming body image challenges, especially in the summer months. Positive affirmations, such as “I am worthy just as I am” or “My value is not determined by my appearance,” can create a nurturing mentality.
Spend a few moments each morning writing affirmations in a journal to reinforce your self-acceptance. In fact, studies show that activities like yoga and meditation, which occur regularly, can reduce anxiety by as much as 50%. These practices help you reconnect with your body and appreciate its capabilities.
Dressing for Comfort, Not Comparison
Choosing what to wear in the summer can be a source of stress. The pressure to conform to the latest trends can overshadow self-expression. However, selecting clothing that feels comfortable and reflects your personal style is key. When shopping for summer clothes, try on a bunch of different styles to see what feels best to you. As my sister in law would always say to her personal styling clients. "If you don't feel amazing in it, take it off as fast as possible and move on! Don't try to be comfortable in something you aren't comfortable in!"
Layering can be a stylish and practical solution in the unpredictable climate of the Pacific Northwest. Lightweight cardigans, chic cover-ups, and airy dresses not only keep you fashionable but also provide comfort at beach outings or social gatherings. Wearing clothes that make you feel good can significantly improve your confidence, helping you enjoy every summer moment because you are less in your critical mind and more in the experience.
Surrounding Yourself with Positive Influences
The people we spend time with greatly impact our self-perception. Engaging with friends and family who appreciate authenticity can lift your spirits. Activities focusing on joy and personal growth, rather than looks, help to change the narrative.
Body Neutrality: A New Approach
Body neutrality focuses on appreciating what our bodies can do rather than how they look. This revolutionary mindset can free individuals from the need to fit narrow definitions of beauty. For example, celebrating personal achievements, such as completing a challenging trail or enjoying a day on the water, allows you to value functionality over appearance.
Incorporating body neutrality into your daily life can create a healthier self-image. Celebrating even the smallest successes can shift your focus, empowering you to develop a more positive relationship with your body and ultimately reducing summer anxieties.
Engaging in Positive Activities
Finding joy in activities that bring you happiness can effectively distract from body image concerns. Options might include swimming in the refreshing waters of Lake Chelan, biking along scenic paths, or hiking in the Olympic National Park. Engaging in such activities not only boosts your mood but can also enhance mental well-being.
Exploring local parks, trails, and beaches can reclaim the joy of summer without the pressure to be “beach-ready.” Embrace the moment—show up, be present, and enjoy your surroundings. The natural beauty of summer is best experienced when you focus on what you love.
Seeking Professional Help When Necessary
If body image issues feel overwhelming, it’s essential to reach out to mental health professionals who can provide support and guidance. There are many different ways that I treat body image concerns and potentially disordered eating behaviors. If the "ugh" of summer is starting to creep in, it may be time to schedule a session with me to begin to work on body image stuff before you are in the thick of it. What might summer look like or feel like for you if you were comfortable? What would be different?
Final Thoughts on Embracing Summer

Summer in the Pacific Northwest is filled with stunning experiences and opportunities for enjoyment. However, it can also trigger body image concerns for many. By engaging in self-love, surrounding yourself with uplifting influences, and embracing body neutrality, you can effectively combat the summer body blues.
Remember, the essence of summer lies in the joy and experiences it offers, not just in how you look. Approach the warm season with gratitude and compassion for your unique journey. Prioritize joy over judgment as you navigate these sunny months. The beauty of the Pacific Northwest is best appreciated when you feel free and comfortable in your own skin. Embrace every moment—this summer is yours to create!
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